Food

An investment banker fueled by late-night ice cream binges, David Greenfeld set out to create his own plant-based ice cream after noticing a lack of real ingredient-driven options in the vegan section of the frozen aisle. With David Cohen in August 2016, he launched Dream Pops, a plant-based, dairy-free, superfood popsicle in flavors like vanilla matcha, mango rosemary and chocolate with lion’s mane mushrooms. Dream Pops are now in more than 400 stores, including Whole Foods, Bristol Farms, Fairway Market and D’agostino. The company also partners with brands, such as Don Julio, Soho House and Starbucks, to offer limited edition flavors given out at events or pop-ups.