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Body Buliding

These four American start-ups see their focus on health, wellness and functionality as being increasingly important: with immunity naturally taking coming to the forefront of consumers’ minds.

And while bricks and mortar stores are in constant need of restocking, these brands have ensured that their online stores are primed and ready to respond to an increase in orders. They want to see consumers explore new brands and support smaller businesses as availability of other products decrease.

We asked the entrepreneurs behind plant-based energy shot GO BIG; dandelion-based LION Tea; apple cider vinegar shots Ethan’s; and organic brand Buddha Teas what business is like during the crisis.

GO BIG: ‘As the world comes out of this, people will shift to a healthier lifestyle’

Having just debuted in February in NYC gyms and online, Go Big has been dealt a curve ball very early on in start-up business life. This plant-powered energy shot is made from natural ingredients such as guarana to provide clean energy without the jittery spike or slump associated with coffee and energy shots.

BD: How is the coronavirus crisis affecting your business?

Ben Koren, co-founder and co-CEO:​ We were partnering with a number of gyms and had plans to expand that channel significantly before all of the lockdowns. Our hearts go out to our partners who have been affected by this. For our business, gyms clearly are not going to be a viable channel until lockdowns are lifted. 

But we’ve seen about a 50% rise in our online sales. We think that a big part of that is because while we are an energy shot, we have a lot of the same ingredients as the wellness shots that help to boost immunity. People are really focused on wellness right now.

We’re offering 15% of purchases with the code STOCKUP15 via our website

BD: How will the coronavirus crisis change your goals for 2020?

BK:​ A new goal of ours for this year is to help first responders to the crisis. We announced an initiative to donate 10,000 GO BIG energy shots to hospital workers that are on the front lines of the fight.

BD: Are there any positives you can pull from this situation?

BK:​ There’s always a positive side. We do think that in the aftermath of this, people will focus more on the parts of their life that are most meaningful – friends, family, their health. These trends were already there, but this will accelerate them.

As an all-natural, wellness-focused energy shot, we are competing in an industry dominated by artificial ingredients and high-sugar. As the world comes out of this, we’re excited to be part of people’s shift towards better-for-you products and a healthier lifestyle. 

LION Tea: ‘We’ve quickly pivoted into direct-to-consumer’

LION Tea launched in 2017 and is available on Amazon and in the Fresh Market, Erewhon and natural food stores across the US. Positioning itself as the first-ever USDA certified organic bottled dandelion tea, it is packed with dandelions which ‘may improve digestion, clear skin, reduce bloating and provide an immune boost.’

BD: How worried are you, as a business, about the coronavirus crisis?

Ray DeRosa, Founder:​ Luckily, our product isn’t perishable and we just completed a production run right before the situation got bad, so we feel that we’re in a good position right now. In terms of getting our product out into the world, we’re facing the same challenges that everyone is: retail sales. 

BD: Have your online sales changed in the last two weeks?

RD​: Our online sales are up tremendously, and as a drink with health benefits we’re here to support however we can. Right now, it’s all hands on deck for us to support customer inquiries and the increased sales volume that has come with everyone being at home. 

We’re offering 20% off all orders with the code IMMUNEBOOST via our website.

BD: How will the coronavirus crisis change your goals for 2020?

RD:​ Our number one goal is to help keep our customers and employees healthy!  Besides that our financial/revenue goals haven’t changed significantly, we are just focusing on e-commerce.

BD: Are there any positives you can pull from the situation?

RD:​ I think it’s been really great to see how communities have come together to help each other out. We’ve recently had major influencers posting about LION Tea just to get the word out about dandelion tea and help people feel better in these trying times, so it’s been great to see people lending a helping hand where they can. 

As for our strategy moving forward, we’ve since built a plan and quickly pivoted into direct to consumer-only.

Ethan’s: ‘There’s an emphasis on our immunity and wellness items’

Ethan’s launched in 2017 and is currently available in retailers such as Whole Foods, Sprouts, Walmart, Wegman’s and more across the U.S. The brands’ age-old brew Original & Citrus Fire Shots are made with ACV, spices and a drop of organic honey, containing immunity boosting properties.

BD: How worried are you, as a business, about the coronavirus crisis?

Ethan Hirshberg, founder:​ The biggest challenge we’re facing is as a young brand is having new distribution cancelled. Stores are understandably focused on keeping essentials in stock and have deprioritized new product launches, which is detrimental to young and ascendant brands. We were set to double our total retail store count in April 2020 alone, so we’ve had to adjust our expectations a bit and focus on what’s within our control.

However, we have seen an influx in demand both at current retail and online.​ There is huge demand in these channels, so we’re focused on executing and optimizing online and in current retail distribution. 

More specific to us, we’ve pivoted marketing and production efforts towards our products for which there is specific need and demand at this time. In our case, that’s manifested with an emphasis on our immunity and wellness items, instead of our energy products. We have a unique opportunity to provide something that people really need and want, so we want to lean into that as much as possible in the coming weeks. 

BD: How will the coronavirus crisis change your goals for 2020?

EH:​ As I mentioned, we’ve had to adjust our expectations on our retail count and focus on what’s within our control for the time being. 

Buddha Teas: ‘Worry pretends to be necessary but serves no useful purpose’

Buddha Teas was founded in 2009 with a focus on natural, quality and sustainable products. Its wide range of products includes herbal teas, green teas, specialty teas, and caffeine-free teas. Buddha Teas now has a presence in every state, in stores such as Sprouts, Ralphs, Wegmans, Moms Organic, Publix GreenWise and Chamberlains. 

BD: How have your online sales changed over the last two weeks?

John Boyd, Founder:​ We’ve increased by 500% at;​ 300% similar increase with Amazon sales. 

BD: How worried are you, as a business, about the coronavirus crisis?

JB​: Naturally, we’re worried about the health and safety of our employees, the country, the world, but we’re trying to stay positive. As we’re in the food and beverage space, we’re classified as an essential business. 

We also consider ourselves herbal medicine, and we know the importance of our immune boosting, respiratory teas for our customers. We’d like to stay selling teas as long as possible. Like Eckhart Tolle says, “Worry pretends to be necessary but serves no useful purpose.”

BD: How will the coronavirus crisis change your goals for 2020?

JB:​ One of our big goals for 2020 was to launch a profit share program for all of our employees. The increase in sales has obviously made that goal a reality, and all employees will be thrilled receive a healthy profit share bonus this summer.



Like its consumers, Once Upon a Farm (OUAF) is growing up. The fresh-focused kids CPG brand is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families.

The yogurt, which will hit retailers in May, will launch in Strawberry, Blueberry and Raspberry flavors in 3.2 oz pouches that will retail for $2.79 each. The 6 oz smoothies, which launched last month, retail for $2.99 in four varieties: Banana Berry, So Strawberry, Red Raspberry and Perfectly Pineapple. Both products are nut free and school safe, and utilize pumpkin seed protein.


Body Buliding

The fact that shows like TLC’s Dr. Pimple Popper have such a huge following is proof that there’s a shift in the public perception of acne, even if some of us still feel a little embarrassed when we wake up to a fresh blemish settling in on our face. Pimple patches were really hyped last year, particularly the Chrissy Teigen-approved KILLA kit from ZitSticka.

Since launching in 2019, the brand has made it clear that acne is perfectly normal; the real issue is the shame and stigma that comes attached. ZitSticka gained even more recognition post-launch from its ZSA ambassador campaign starring models Munroe Bergdorf and Shaun Ross. Today, the brand is changing up its format with a brand-new product called Skin Discipline. If you thought that the self-dissolving microdart patches were discreet, this supplement is even better since nobody has to ever see it.

Skin Discipline was created specifically for people with “disobedient skin” at any stage of an acne breakout. Each capsule is loaded with a blend of nutrients that include, selenium, vitamin B6, pantothenic acid, niacin, omega 3, chromium, and probiotics. As a result, the product helps with alleviating inflammation, regulating the production of sebum and acne-causing hormones, optimizing and detoxing microbiomes, and balancing out bacteria that supports overall skin health.

ZitSticka co-founder and director Daniel Kaplan’s mission for the skin-tech company is to “revolutionize the way people resolve their breakouts with efficacy and innovation.” Transitioning from a patch to a supplement is a major part of the brand’s strategy to “offer products for every stage of a zit’s life cycle” which consumers will see more of as they roll-out an official “comprehensive clear-skin tool kit” throughout 2020.

“Topical beauty products and inner health go hand-in-hand, and beating breakouts is more than just washing your face and calling it a day,” he says. “We’re fortunate to have been able to leverage some longstanding skincare experts as well as world-class manufacturing processes to engineer a breakout-specific supplement that addresses the root causes of zits.”

ZitSticka claims that consumers should start noticing a difference within the first 8 weeks of consistent use. Maximum results can be expected after passing 12 weeks. Skin Discipline is available to order now for a flat rate of $44 or $36 for subscribers.



Looking for fellow travelers to join in on its mission to transform the beverage business, the Los Angeles-based startup Bev has taken on fresh capital from a slew of strategic investors. 

The company has added Erin and Sara Foster, creative heads of Bumble BFF and Bumble Biz, to their investor and creative talent pool, along with other notable names like Rich Paul, Simon Tikhman, Keith Sheldon and Chief Zaruk.

The new capital will help support the launch of Bev’s new “Made By Chicks” media platform and podcast, which will be hosted by the Foster sisters in their first official partnership with any brand, according to a statement from the company.

In addition to the new media platform, Bev is also planning to launch two new beverages into its boozy stable of canned wines. Expect two white wines to join the company’s Rosé on store shelves within the year, according to company founder and chief executive, Alix Peabody.

“We’re partnering with Bev because we’re comfortable buying the product ourselves and telling our friends to buy it,” said Sarah Foster in a statement. “Our community trusts us to be authentic to ourselves and our brand, and we strive to do that. Bev’s female-oriented mission and movement align with our personal interests. We’re very inclusive, rather than alienating, and we’re thrilled to be a part of ‘Made By Chicks.’ ”

Peabody is one of several entrepreneurs in Los Angeles and beyond looking to upend the market for beverages worldwide — an industry that’s expected to hit $1.9 trillion, according to data provided by the company. Wine alone is expected to be a roughly $450.5 billion dollar business by 2024, according to Bev.

“Legacy brands tend to sexualize alcohol consumption, and objectify women on TV, billboards, and in print,” said Peabody, in a statement. “That’s what we’re changing. We want women to know that drinking can be fun, inclusive and safe.”

Together with Peabody, the Fosters will develop media like podcasts, videos and events that center on entrepreneurial women. It’s a format similar to the media property Girlboss, founded by Sophia Amoruso and now owned by Attention Capital.

Stories and advice columns from the new platform will range from topics like asking for a raise to managing a company while pregnant.

“When I first met Alix and her team, I immediately gravitated to her incredible founder story, ambition to challenge the alcohol industry’s outdated status quo, and sheer tenacity to spark a movement through an empowering brand like Bev,” shared Simon Tikhman, the CEO and co-founder of The Core Entertainment, a partner of Live Nation, and new Bev brand investor, in a statement. “I also knew by partnering with Bev that I wanted to assemble an unrivaled strategic group with expertise and business acumen in diverse sectors. Erin and Sara Foster, Rich Paul, Keith Sheldon, and Chief Zaruk bring so much to the table.”


It’s not every day you and your favorite celebrity use the same skincare. But that’s what GlamGlow fans found out when Queen of Twitter Chrissy Teigen shared a selfie wearing her favorite GlamGlow mask. “Not an ad. I’m obsessed with every GlamGlow mask ever,” Teigen said in a video she posted to her Instagram Stories. “Not an ad. I just love them.” Over the post, she wrote, “@glamglow I love u.”

The face mask Teigen loves is GlamGlow’s GravityMud Firming Treatment Mask ($59 at Sephora), a favorite for the way it goes on silver and peels off for an Insta-friendly look. But that’s not all it does. The mask promises to lift, tighten and plump skin thanks to active ingredients such as Marine Algae plasma, Soy Isoflavone Liposome, hyaluronic acid and Glacial clay. It comes with a little brush to spread the mask all over the face, neck and chest as it turns from white to chrome.

Teigen is on a skincare kick and trying other cult-favorite products to clear up her breakouts. Last night, she popped on two ZitSticka Killa pimple patches ($29 at Amazon). These feature self-dissolving microdarts full of niacinamide to reduce redness and salicylic acid to smooth and exfoliate dead skin cells. They can help reduce the size and color of a cystic pimple overnight.



We know Teigen started a website and YouTuber channel for her cooking but is she the next beauty blogger? Time will tell and we’ll be watching.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.



Flexible spending accounts have become even more flexible this year, which is good news for people who need to find ways to use up their account money before they lose it all at the end of the year.

People can now use the tax-free money in the accounts to pay for the health portion of 23andMe tests. The Internal Revenue Service determined 23andMe tests were eligible for purchase by flexible spending account money earlier this year. Certain food allergy sensors, high-tech baby monitors and devices to improve posture were also recently added to the list of items account-holders can buy.

The new choices join a growing pile of health-related products that people can already buy with flexible spending account (FSA) money.

First aid kits, thermometers and machines to clean sleep apnea-treating CPAP devices are popular purchases, said Sylvia Zori, chief operating officer of FSAstore, an online marketplace where buyers can buy items eligible for purchase with FSA money. December 31 is the site’s busiest day, she added.

People who work for employers offering the flexible spending accounts (FSAs) can contribute up to $2,750 annually, according to IRS rules. The money goes into the account pre-tax and can be put towards expenses that aren’t covered by the employee’s health insurance plan.

The major catch, however, is that people forfeit any unused money at the end of the plan year. That can be the end of the calendar year, but not necessarily.

Employers can let account holders rollover a maximum of $500 to the next year or allow a grace period that gives workers another two and a half months to spend the money, the IRS notes. But employers don’t have to include either benefit, the agency said.

FSAs are different from health savings accounts, which let account holders use pre-tax money to pay for deductibles, copayments, coinsurance and other expenses. In addition to health-related products, FSA money can go towards deductibles and copayments, but not insurance premiums.

Americans had 28.8 million FSA accounts last year and there will be an estimated 30.2 million accounts this year, said Inci Kaya, lead analyst, health insurance and payments, at Aite Group, a Boston-based advisory research and consulting firm for financial service and insurance companies. Americans will use a projected $33.6 billion from their accounts this year, up from $31.7 billion last year, Kaya said.

FSAstore has previously estimated Americans give up more than $400 million in tax free money when their plan year runs out.

23andMe lets consumers see their genetic lineage and certain health predispositions, all with a saliva sample. The company offers the service for $199 (though a half-off deal runs through Dec. 2).

Earlier this year, the IRS determined consumers could put their FSA dollars towards the health portion of the 23andMe’s services. That could be up to $117.74, the company has previously said. The IRS made its determination after a taxpayer asked for guidance on whether he or she could use FSA money for 23andMe’s services.

The 23andMe report can show the chances of having Type 2 Diabetes, late-onset Alzheimer’s disease, celiac disease and other conditions. “23andMe’s Health + Ancestry Service, the only direct-to-consumer genetic test that includes FDA-authorized health reports, provides information that can be used to better manage your health, lifestyle and identify potential genetic risks for certain health conditions,” said Jacquie Haggarty, 23andMe’s vice president, deputy general counsel.

Other genetic tests can be purchased with FSA money. For example, NVTA, -6.66%  Invitae has accepted FSA money since June and its tests cost between $250 and $350. Tests can screen for certain genes linked to cancer, heart disease and other conditions, according to the company’s website.

“Medical genetic testing is affordable and easy to order, “ an Invitae spokeswoman said. “It’s a great way to use remaining FSA/HSA funds available at the end of the year to invest in your health. With Invitae, the cost is $250-$350 to get the same high-quality testing genetics experts use, including guidance from a clinician and access to genetic counseling to discuss results.”

Some experts have previously cautioned that people shouldn’t put all their faith in direct-to-consumer tests, because genetic counseling is a much more comprehensive look at genetic predispositions and risks.

In addition to genetic testing, there are other new ways to use to use FSA money this year, including:

Peanut and gluten sensors, which are available on for $289 apiece. People using the sensors can put a piece of food in the device to see if there are traces of peanuts or gluten. So far, the sensors have “done quite well” in terms of sales, said Zori, though she declined to give specifics.

“More and more, as we talk to people at work here and so forth, we realize food allergies are a very big topic and health concern,” she said.

(Some observers say the jury’s still out on how effective the sensors are, though sensor makers say the product is effective.)

posture pump that sells on for $200, meant to relieve neck pain. The user lays down and the device wraps around their neck. The pump can increase or decrease the elevation to maximize comfort. The posture pump is one of the site’s top 20 best-selling items, Zori said.

Another item is the Miku Smart Baby monitor, which sells for $400. The monitor is one of the new breeds of high-tech baby monitors able to track a tot’s every twist and stir. The device can track sleep patterns and the temperature in your baby’s room, and it has the capacity to share and download video and picture.

Just as the IRS gave guidance on 23andMe’s FSA eligibility for its health-related genetic test, Zori said FSAstore asked the IRS to advise on the eligibility of these three products. “There’s only so many Band-Aids you want to buy with your funds after a while,” she joked.


Food, Technology
When contemplating a skincare conundrum — Does collagen powder do anything? How much exfoliating is too much exfoliating? Is coffee bad for your skin? — I know exactly where to turn for clarity: science, of course. But in the case of that last question, science is sadly no help at all. There’s evidence that a morning cuppa can cause acne… but there’s also evidence it can soothe rosacea. It may constrict blood vessels and thus, impede the flow of nutrients to the skin… but it’s also packed with potent antioxidants. Confused? Yeah, experts are, too.

“There’s wide variation in terms of how people are affected by caffeine,” Dr. Aanand Geria, M.D., a board-certified dermatologist with Geria Dermatology, tells The Zoe Report. Besides the aforementioned downsides, coffee drinking has been linked to an increase in cortisol production — and cortisol, “the stress hormone,” is associated with a host of skin issues, from premature aging to dehydration. On the other hand: “A study last year showed that women who drank four or more cups of coffee a day had a 23 percent lower chance of developing rosacea,” Dr. Geria says. (I mean… impressive, sure, but that’s a jitter-inducing amount of java.) “This benefit can be attributed to not only the caffeine, but also the high amount of polyphenols in coffee, which function as antioxidants,” the dermatologist explains. Antioxidants, as a refresher, help defend against premature aging and environmental aggressors. Most likely, these negatives and positives cancel each other out, and coffee has a net zero impact on skin health. “When caffeine is consumed in moderation there really should be no adverse effect to the skin,” Dr. Geria confirms. That being said, every body is different, and some may be more susceptible to the not-so-great side effects of a large soy latte than others.

Starting to suspect your cold brew’s been messing with your complexion? Ahead, five coffee alternatives that only have upsides.

Matcha Tea

“We’re definitely a very coffee-centric society, and people are right to start questioning the overall benefits and risks,” Sarah Koszyk, M.A., R.D.N., a registered dietitian and founder of MIJA Naturals, tells TZR. “Drinking too much coffee can result in increased anxiety and decreased sleep quality” — both of which impact your skin, by the way. Her suggestion? Say good morning to matcha.

“There is a rare class of amino acids in matcha, L-theanine, that works with the caffeine to release a ‘calm focus’ that aficionados describe as a high, that unwinds stress, enhances focus, and promotes creativity,” she says. Which is precisely why ceremonial-grade, organic matcha is the base of her daily supplement, the Superstar. “Beyond this, so many of our ingredients such as goldenberries, camu camu, lucuma, cacao, avocado, turmeric, hemp seeds, chlorella, and nutritional yeast also provide comprehensive, anti-aging, health-optimizing benefits — from fortifying the immune system to optimizing skin health for glowing beauty from within,” Koszyk says. Simply mix a tablespoon or two with hot water (it’s very tasty) and enjoy.



Most early-to-mid stage investment firms raise a new fund every three or four years. But most investment firms are not CAVU Venture Partners. The disruptive, better-for-you consumer goods venture firm started by “Hollywood Brandfather” and Shark Tank TV star Rohan Oza and private equity powerhouse Brett Thomas is doing things differently. 

Having already secured multiple large exits since the firm’s launch in 2016, they’ve been able to close three funds in rapid succession, spending only weeks on fundraising. In 2017, only 10 months after investing, they sold Bai antioxidant group to Dr. Pepper Snapple for $1.7 billion. Next up they invested in Beyond Meat, which is worth about $5 billion and had the best performing IPO in nearly two decades. Then, this September, the company sold ONE Brands to Hershey for $397 million. 

In fewer than four years, CAVU has invested in some of the hottest, fastest growing consumer brands in the food, beverage, beauty, personal care and pet markets. CAVU co-founders and managing partners Rohan Oza and Brett Thomas announced their third flagship investment fund, an oversubscribed capital pool of $250 million, up from $156 million and $209 million from their inaugural funds in 2016 and 2017, respectively.

The powerhouse duo shared with me why they decided to launch a venture firm dedicated to better-for-you CPG brands, their strategy for raising a third fund in under four years and their plans for the next generation of CAVU-backed unicorns.

Yola Robert: Why did you start CAVU?

Brett Thomas: We started CAVU with a pretty lofty purpose in mind, one that’s core to who we are and how we operate. We exist to democratize healthy living for as many humans as possible. If we can play even a small role in helping people feel better about themselves by supporting brands that offer healthier, accessible choices, we all win. At the end of the day, we want to improve people’s lives—and that starts with what we eat and drink. 

Rohan Oza: Everybody in America is looking to feel better about themselves, and it all starts with what you put in and on your body. Tomorrow’s consumer is driving a seismic shift in our industry; we want to be a part of that story. By tapping the brands of tomorrow right now, the next generation of Americans can lead healthier lives.

Robert: Why did you decide to partner together?

Thomas: I’d long been a fan of Rohan’s work building some of the most iconic, better-for-you brands of the last few decades. He redefined an industry with his game-changing 50 cent/Vitaminwater partnership and has continued to disrupt the celebrity/brand partnership model with other A-Listers like Jennifer Aniston and Justin Timberlake. But it’s his amazing ability to forge lasting relationships with founders that sold me. He bonds with entrepreneurs like no one I’ve ever seen. With deep respect and trust, he helps founders craft a vision—and then realize it. 

Oza: I’ve helped build some incredible brands, and Brett has always been a fantastic hunter and investor. We complement each other perfectly. I admire his fierce, winning attitude and his uncanny ability to identify, seek out and ultimately partner with some of the most promising better-for-you brands in our space.

Robert: How are you different from other CPG venture firms?

Thomas: We take an active, hands-on approach to helping companies evolve from promising upstarts into iconic, household brands. Unlike other firms, our approach is much more hands-on. We have in-house experts in marketing, branding, e-commerce, and talent…people who have actually walked in the shoes of our brand partners and come from the CPG, start-up and agency worlds.

Oza: We provide an internal brand-building resource for our partners. We’ve invested in top talent on the value-add side of the business so that we can offer this kind of help. We’ve completed award-winning caliber packaging design, cutting-edge creative campaigns, comprehensive e-commerce overhauls, and critical, nationwide expansions into major retailers.

 Robert: Rohan, you have made a name for yourself with celebrity partnerships. Are there any recent partnerships with any of the CAVU that have been a success?

Oza: I think Kurt Seidensticker and the Vital Proteins team got it right with the Kourtney Kardashian partnership. She has been a fan of their collagen-based protein for years, so the collaboration was authentic. The much-loved kid nutrition brand Once Upon a Farm , co-founded by John Forakker and Jennifer Garner, is also doing incredibly well. Jen is highly engaged, a great mom and very vocal about the brand’s mission, as she was a driving force behind its creation.

Robert: Beyond the exits such as Bai, OneBar, and Beyond Meat, what are other investments successful investments in CAVU’s portfolio?

Thomas: We’re excited about all our brands, but a couple standouts include collagen-based protein market leader Vital Proteins, which has grown 500% since we invested, and HIPPEAS, the insanely delicious organic chickpea puffs, which has grown 800% since we invested.

Robert: What are your plans for fund 3?

Thomas: We will continue to seek out the most passionate entrepreneurs behind the most disruptive, innovative brands. We started out in food, beverage and pet care and are expanding more into personal care and beauty. Men’s personal care company Hims, valued at over $1.1 billion according to Forbes, marked our first major expansion into that category.

Robert: What are your future plans for the firm? 

Oza: We’ve grown a lot in our short history. We’ve expanded from only three employees to a team of nearly 20 spread across Los Angeles, Austin and New York. We’ve invested significantly in our team because they’re critical to the long-term success of our firm and brand partners. 

Thomas: We’ve never been more excited about the transformation of the consumer goods space, especially in food, beauty and personal care. The barriers to entry have never been lower for innovative entrepreneurs with disruptive ideas. We are more bullish than ever on partnering with incredible founders to ultimately help us all live healthier lives.