These four American start-ups see their focus on health, wellness and functionality as being increasingly important: with immunity naturally taking coming to the forefront of consumers’ minds.And while bricks and mortar stores are in constant need of restocking, these brands have ensured that their online stores are primed and ready to respond to an increase in orders. They want to see consumers explore new brands and support smaller businesses as availability of other products decrease.We asked the entrepreneurs behind plant-based energy shot GO BIG; dandelion-based LION Tea; apple cider vinegarSEE DETAILS </span...

Like its consumers, Once Upon a Farm (OUAF) is growing up. The fresh-focused kids CPG brand is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families. The yogurt, which will hit retailers in May, will launch in Strawberry, Blueberry and Raspberry flavors in 3.2 oz pouches that will retail for $2.79 each. The 6 oz smoothies, which launched last month, retail for $2.99 in four varieties: Banana Berry, So Strawberry, Red Raspberry and PerfectlySEE DETAILS

The fact that shows like TLC’s Dr. Pimple Popper have such a huge following is proof that there’s a shift in the public perception of acne, even if some of us still feel a little embarrassed when we wake up to a fresh blemish settling in on our face. Pimple patches were really hyped last year, particularly the Chrissy Teigen-approved KILLA kit from ZitSticka.Since launching in 2019, the brand has made it clear that acne is perfectly normal; the real issue is the shame and stigma that comes attached. ZitStickaSEE DETAILS

It’s not every day you and your favorite celebrity use the same skincare. But that’s what GlamGlow fans found out when Queen of Twitter Chrissy Teigen shared a selfie wearing her favorite GlamGlow mask. “Not an ad. I’m obsessed with every GlamGlow mask ever,” Teigen said in a video she posted to her Instagram Stories. “Not an ad. I just love them.” Over the post, she wrote, “@glamglow I love u.”The face mask Teigen loves is GlamGlow’s GravityMud Firming Treatment Mask ($59 at Sephora), a favorite for the way it goes on silver andSEE DETAILS

When contemplating a skincare conundrum — Does collagen powder do anything? How much exfoliating is too much exfoliating? Is coffee bad for your skin? — I know exactly where to turn for clarity: science, of course. But in the case of that last question, science is sadly no help at all. There’s evidence that a morning cuppa can cause acne… but there’s also evidence it can soothe rosacea. It may constrict blood vessels and thus, impede the flow of nutrients to the skin… but it’s also packed with potent antioxidants. Confused? Yeah, experts are, too.“There’s wideSEE DETAILS